It's All About Passion


We are among the fastest growing safety and industrial products manufacturers' rep firms serving America's industrial heartland.

The secret to our growth is quite is all about passion. Our passion is to totally understand the products we represent, develop all products to their maximum volume potential, work as a partner with our distributor and end user customers, and sweat the details.

Our Team

“Strength in Partnership”

Our Mission


Our mission is to provide high quality representation of a diverse product offering. To the industrial safety, contractor, and mill supply distribution market in our defined geographical territory. We will work in partnership with those distributors, towards successful growth and profitability.

Company History


If your work involves industrial and safety products, let's discuss your needs.

Contact Us

If... you are a manufacturer looking for greater sales generation and market development, we would appreciate the opportunity to discuss the resources and capabilities we possess and specific sales plans developed for each product line.

If... you are a distributor we would appreciate the opportunity to show you how you can profit handsomely by carrying the industry leading products we represent.

If... you are an end user we would appreciate the opportunity to show you how the many products we represent can dramatically reduce your operating costs and improve productivity.

IMC Marks
Krylon Industrial
Protective Industrial Products

”I have been dealing with Daniel A. Rodeno & Associates for about twenty years and in that time have had the pleasure in building not only a professional relationship but also long lasting friendships. Anytime I’ve called upon one of the Rodeno team members to help me solve an issue at one of my facilities they have always come through. I would recommend Rodeno and Associates, and any of their principal partners, to handle any issues your work force encounters.“

Anthony C.